NEWS & VIEWS

ESPN Uses Meta Pixel to Track and Share Subscribers’ Identities and Viewing Histories

SRK continues to protect consumer data privacy by filing a new class action against ESPN for wrongfully disclosing the identities and video viewing activity of its digital subscribers to Facebook without proper consent in violation of federal and state law.

Using a piece of code called the Meta Pixel embedded on its website, ESPN tracks when a subscriber visits the ESPN.com or the ESPN App and watches videos. ESPN then shares the titles of the viewed videos and the subscriber’s Facebook ID with Facebook, in violation of the federal Video Privacy Protection Act and the Pennsylvania Wiretap Act.

SRK investigations reveal that numerous other websites may also be wrongfully disclosing their digital subscribers’ unique identifiers and video viewing activity to Facebook. If you have a Facebook account and are a subscriber to ESPN or any of the websites listed below, your information may have been shared. If you subscribe to these or any other websites you believe may be sharing your viewing information, please contact Diana Zinser at dzinser@srkattorneys.com or 215-496-0300.

• Bon Appetit
• Conde Nast Traveler
• Elle
• GQ
• Huffington Post
• Men’s Health
• New Yorker
• Philadelphia Inquirer
• Town & Country
• Vanity Fair
• Women’s Health